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Frieze London 2012 Frieze London 2012 frieze masters 2012 e1351091518980

Frieze London 2012

Frieze London 2012 is now closed. In its 10th year, the exclusive Art Fair took place in Regent’s Park, from 10th to 14th October, and we can say it was the contemporary art event of the year.

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Celebrating its 10th edition, the fair presented over 170 of the most interesting galleries working today from Berlin to New York, from London to Tokyo, and also presented some of London’s hippest restaurants like Hix and Rochelle Canteen.

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At the entrance, visitors were clocked in the face by “Sloping Loafers,” a long corridor feeding into the fair and carpeted with a loud print of overlapping green, yellow and red loafer shoes, a collaboration between the Frieze Foundation, the textile company Maharam and the German artist Tomas Bayrle.

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Inside, the usual power brokers, like Gagosian and Victoria Miro Gallery, hog the prime real estate, showcasing a giant carbuncular sculpture by Franz West and Grayson Perry’s brilliantly colored and intricate tapestry work, respectively.


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But not to be overshadowed were smaller installations at Herald Street Gallery that included a sketch by Pablo Brownstein of London’s Liberty Department store being demolished or the Alison Jacques Gallery, where Lygia Clark’s relatively diminutive black and white collage works were on view. A sign of the economic times? On the whole, there were few showoff behemoth installations in favor of paintings, prints and sculptures on a more domestic scale.


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More than being able to see and buy art by over 1,000 of the world’s leading artists, visitors could experience Frieze Projects, the fair’s unique and critically acclaimed program of artist commissions and Frieze Talks, a prestigious program of debates, panel discussions and keynote lectures.


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For all the dazzling sales figures, museum-quality works, and international blue-chip galleries, Frieze’s openness to the cutting-edge is what has come to define it. In 10 years, the fair has grown, matured, known the boom, known the crash — but it has lost nothing of its signature, open-minded style.

Frieze London 2012 was designed by architects Carmody Groarke and housed in a bespoke structure in Regent’s Park.

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Photo Credits | Linda Nylind/ Frieze

Our thanks to Boca do Lobo’s blog for this post.


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