Clerkenwell is home to more creative businesses and architects per square mile than anywhere else on the planet, making it truly one of the most important design hubs in the world. To celebrate this rich and diverse community, Clerkenwell Design Week 2016 has created a showcase of leading UK and international brands and companies presented in a series of showroom events, exhibitions and special installations that take place across the area.
Celebrating its 7th year in May 2016 (24-26) the award-winning CDW has firmly established itself as the UK’s leading independent design festival and annually attracts the international design community to this small area of London for three days of exciting events. In 2015, the design community flocked to Clerkenwell with 35,414 attendees and over 300 exhibiting brands.
Also, this London Design event Clerkenwell Design Week has unveiled a new visual identity, created by Studio Parallel. “We feel that it’s the right time for a change in design direction,” says the agency’s creative director Paul Fox. “We worked to achieve the right balance to add a new visual narrative, and still make it instantly recognisable as Clerkenwell Design Week to the audience.”
Set designer Kei Yoshino and photographer Lydia Whitmore worked on the campaign with the agency, creating five thematic images in total. The event’s signature magenta colour palette was retained from previous years.
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The new visual identity launches alongside CDW’s new strategic master plan. Created by architecture practice OMMX, the festival plan aims to “help build a cohesive story as the festival expands and develops.”
On this video you can see how it was this amazing event in the last year:
Decor & Style will be there in London Design Week mashed up with amazing interior designers and we promise to keep you update!